+Media - Devout Display
By Manjula Ramakrishnan
June 15, 2018
For visitors to Dubai Mall and the downtown area, this Ramadan had not one but three offerings by Art Noor, the multidisciplinary artist of the UAE. First is the Ramadan inspired LED show that he designed and produced for Burj Khalifa depicting the divine names, which was chosen to be played on the façade of the world’s tallest tower many times in the evening. The ‘99’ LED show begins every evening at 7.45pm, and is repeated many times. A combination of artistic interpretation coupled with a spiritual concept, this show is being received with overwhelming response by both live and online audience. Testimony to this is the fact that the video of the show has crossed two million views and still counting. Next is Noor’s annual exhibition, comprising 99 paintings on the 99 names of Allah being hosted by Dubai Mall, in their newly opened designer extension, the Fashion Avenue. In addition, Dubai Mall has been giving the free gift of his little black 99 book, available through their information centre. Art Noor speaks to Panorama about the triple offering this Ramadan
What prompted you to undertake the LED show project at Burj Khalifa?
Like most important events in my life, this too came totally out of the blue. In the beginning of March, while casually browsing my twitter feed, I noticed a tweet by Burj Khalifa, posted a couple of weeks earlier, calling for entries for an international competition to design the multimedia LED show for its façade. The last date for the submission was a few days later, on March 9. The moment I saw it, I wanted to do it. It took me a few days of constant work to put together a concept presentation and submit just a few hours before the submission deadline. I heard back from them about 10 days later, informing me that they have shortlisted the entry but they wanted a version which would fit in exactly with their technical specifications. What followed was a very technology intensive exercise from my side, to go through the learning curve and come up with a final version ready to be played on the Burj Khalifa’s LED display system.
How did you manage to tackle the technical complexity of producing such a large scale show?
I was in advertising before I changed my career path and became a full time painter. Technology is just the enabler of ideas. Creativity is what drives technology, though it might get influenced by it. I look at any complex technical situation as a challenge and then figure out a way to deal with it. Many aspects of multimedia projects have become a lot easier by more efficient software and hardware than ever before
How did you feel when you first saw the display?
Totally overwhelmed and mesmerised. It was almost like a storm of emotions because, some of the artworks featured in the show were done 15 years ago. And I have memories associated with each of them. There is a story of evolution of most of the artworks and I remember each vividly. And then to see them on a giant canvas like Burj Khalifa is not an everyday experience. Also the subject being so sacred and highly revered, the feedback is very real and from the heart. I could hear people recite the names as they appeared, with devotion and passion. And this wavelength makes a big difference. Once something like this goes to centre stage, it acquires a life of its own, which is much bigger and grander than even what the artist thought of, either before or after doing it.
What is unique about your Dubai Mall exhibition?
It’s the first time that I have all the 99 names in one exhibition on such a scale and size. And the exposure is very high in a place like Dubai Mall which attracts high traffic
How has your work evolved during the past year?
Between the last exhibition and this one, the scale of my paintings has gone through a wider movement. I mean size wise. For the first time I did commissioned works in sizes as big as 5 metres x 2 metres. And also much smaller works of 30 inches x 30 inches. I am experimenting with newer media and canvases. Some of my largest works have not yet found a big enough venue. Also I am working on creating more digital works and installations for international exhibitions.
Art Noor's SpiritFest99 at DFC
This year, Aslam Noor, widely known as Art Noor has set a gigantic 10m x 2m canvas at Dubai Festival City Mall, and undertaken to Live Paint not only one but 4 of those during the month of Ramadan.
Art Noor's SpiritFest99 at Dubai Festival City
This year, Aslam Noor, who widely known as Art Noor has set a gigantic 10m x 2m canvas at Dubai Festival City Mall, and undertaken to Live Paint not only one but 4 of those during the month of Ramadan.
The Ramadan inspired LED show that Noor designed and produced for Burj Khalifa depicting the divine names, which was chosen to be played on the façade of the world’s tallest tower many times in the evening, during the whole month of Ramadan.
Celebration of "The Eternal Life"
The rhythm of life is expressed through colour harmonies and contrasts. "It is a ceaseless flow. Old leaves die, new ones take their place. Emotions, passions, and vulnerabilities coexist on the canvas and across many canvases."
"Retrospective" at Studio 7 Gallery
At “ArtNoor Retrospective” visitors featured a wide genre of artworks that Noor has created, shedding light on the Artists Journey and for the first time a show has been so integrally planned to engage visitors.
For two consecutive years 2018 & 2019, Burj Khalifa showcased Art Noor's 99 Names of Allah series of paintings, via the multiple LED shows, that ran every day for the whole month of Ramadan. Noor reveals his insights in the interview with Art & Lusso.
The Inner Core
Being held at St Regis Dubai until July 2, the exhibits consist mainly of large scale works both in size and depth.Emphasising the need for learning to love one another.
Artistic Anedotes @ the Palm Dubai
Light & Love in an exhibiton of paintings by Art Noor at Sofitel. the Palm Dubai - In colleaboration of French owned Monda Gallery.
Noor Speaks to Panorama about his works and current exhibits.
Fragrance of Faith
Art Noor broke away from his highly successful corporate career in advertising in 2002 to dedicate his time to art, and more particularly, to all topics related to the Creator, and Love.
Inspired by Divinity
"One of the great lessons painting can teach you is not to be afraid of making mistakes. Every mistake is a doorway which leads to some
discovery. Every flawed attempt gets one closer to the desired outcome " Art Noor shares his process of creating.
Alive & Sublime 99
Alive and Sublime 99 shows by Art Noor – The latest Exhibition of paintings, Inspired by the glorious names of Allah at Dubai Mall and Marina Mall, have been on display through Ramadan,
Painting the Soul
Ruminiscence is a solo exhibition of thirty lyrical paintings by Art Noor, reflecting his admiration for the celebrated poet Rumi.
The paintings demonstrate the diversity of his artistic endeavours and the universality of his appeal.
The Anatomy of Fragrance
"He experiments with various styles and techniques and uses, for example, both wash and hard brushstrokes. But the spiritual dimensions of his work are selfevident, whatever the medium or technique."
Solidarity, to help rebuild Kerala
".. Art Noor, famous for his abstract paintings based on Arabic calligraphy of Allah's
beautiful names, has offered one of those paintings or the cause."
Sailing in the Same Boat at #RAKFAF
Aslam (Art) Noor’s ‘Sailing in the Same Boat’ that started out as a live painting project in Abu Dhabi on a four-part canvas measuring 4mx1.5m. Reinterpreting the natural shape of the UAE map as a large dhow, sailing with many nationalities on board.
Wings of Light
Perhaps this is what Noor’s mission is. To touch the hearts with interpretations of the divine attributes through his memorable strokes of emotion and faith and put them in touch with the sacred within.